While the moment was likely part of the show’s shtick and The Weeknd was probably not lost — he did find his way out to perform on the football field after all — it wasn’t long until viewers were inspired to churn out jokes about the performance.
“6 year old me looking for my mom after I lost her in the mall,” wrote a Twitter user alongside a video of The Weeknd frantically looking around as he speeds through the maze.
“When you lost in the club,” said another, sharing the same clip.
“When everyone is tweeting a version of a meme and you try to figure out what the reference is,” joked yet another.
The performance as a whole left viewers feeling underwhelmed, especially considering the sky-high expectations brought about by sponsor Pepsi’s lack of advertising and The Weeknd’s own financial contribution.
“That was terrible. I mean the sound mix, the choreography, the concept, the masks … ridiculously bad #HalfTimeShow,” another wrote.
“Probably the worst and most boring #HalfTimeShow to date…. where is my #ladygaga or #Shakira at?” someone else asked, referencing the two past Halftime Show performers.
“I find #TheWeeknd such a creative artist but this was not it Yawning face #HalfTimeShow,” one viewer wrote.