It’s quite common for a small business to get caught up in the technicalities of digital marketing. To get ahead, most invest heavily in a marketing campaign that includes SEO.
However, marketing strategies evolve all the time. To ensure that the campaign works for your business, you need to remain involved in the process. Of course, hiring a team of experts will help guarantee results. But if you don’t know what to expect, you won’t know if it’s working.
What are the signs of an ineffective SEO campaign?
A professional link agency or SEO expert should always back results with numbers. During the first months after launching the campaign, you need to check on the progress and ask for a rundown of what’s happening and if the outcome meets specific goals you’ve set.
Your relationship with the SEO agency should be like a partnership. As such, there should be openness when it comes to suggestions and recommendations for improvement. If the agency isn’t open about their techniques or isn’t showing you specific numbers or data relevant to the campaign, it should be a warning sign that the SEO campaign isn’t working.
What parameters determine a successful SEO campaign?
We mentioned earlier that results should be backed with numbers and data. As such, there are specific performance indicators you need to look for to know that the campaign is working.
- Website traffic. The main goal of SEO is to drive organic traffic to your website. Of course, if traffic isn’t increasing after launching the campaign, it’s probably not working. But keep in mind, however, that SEO takes time. It’s essential to have a specific goal that will act as a benchmark or indicator. Website traffic is essential because it’s directly related to your site’s “click-through rate.”
- Time spent on the page. A primary focus of SEO is content marketing. It involves publishing high-quality content that is relevant to the user’s needs. If you have good content on your websites, such as blogs, videos, and informational articles, users are more interested and tend to spend more time browsing. Not only will this increase conversion but also help with Google ranking.
- Increased conversion rate. One of the most exciting numbers to look at is when the conversion rate is on the rise. Naturally, the end goal of SEO is to ensure that website visits will become sales. It makes sense to assume that SEO is working if you notice that sales are increasing after launching the campaign. But, it’s equally essential to consider the longevity of the results. SEO isn’t a one-time strategy because the effort needs to remain consistent and adjust according to the trends, algorithm changes, and rules imposed by search engines.
Checking the progress of SEO will take time. And as a business owner, it’s your responsibility to monitor results and work hand-in-hand with your marketing provider. Moreover, SEO is a constantly evolving strategy, which makes it even harder to measure. But, with a consistent effort and more attention to detail, you can maximise the benefits of SEO and guarantee ROI.